BBOM Story & Values
BBOM is inspired by the pure Korean verb '뽐내다 (bbom-nae-da),' meaning 'to excel,' reflecting our commitment to surpassing expectations. We are more than just a food brand—we aim to showcase the uniqueness and quality of our products through a blend of modern and traditional elements, competitive ingredients, and unique recipes. Our mission is to share the authentic taste and style of Korea with the world.
BBOM’s brand image is expressed not only through the flavour of our products but also through sophisticated design and high-quality branding. Every detail, from packaging to presentation, is crafted to embody the elegance and excellence we stand for.
At the core of BBOM is a dedication to customer satisfaction. We listen closely to customer feedback and strive to exceed expectations with every interaction. By continually enhancing our service and offerings, we aim to strengthen our brand value and solidify our place as a leader in the tteokbokki experience.
History of Topokki (Tteokbokki)
Topokki or Tteokbokki first appeared during the Joseon Dynasty, originating as a dish within the royal court cuisine, traditionally seasoned with soy sauce. After the Korean War in the 1950s, tteokbokki gained widespread popularity when the modern version, featuring gochujang (red chili paste), was created at a restaurant in Shindang-dong, Seoul. Since then, tteokbokki has evolved with a variety of flavours and ingredients, solidifying its status as a popular national snack. With the global rise of Korean pop culture and growing interest in Korean cuisine, tteokbokki has become a prominent example of K-Food, recognised and enjoyed worldwide.